How do You Communicate More Effectively?

The answer is simple, but first you need to know that you are communicating at ALL times through who you are and what you do. Most business owners and sales professionals try to overcompensate for something missing in their lives by over the top communication. Are you one of them?


Video Transcription:

Hi! It’s Grant here. Have you ever wondered how to communicate better when you want to convert a client? Stay tuned. I got a great solution for you.

Hi, it’s Grant here. And there’s four things that you need to remember when you’re communicating with clients, and especially when you got conversion in mind. Those four things are, firstly, to serve. Secondly, to solve. The third thing is select, and I’ll talk to you about that in a minute. And the fourth thing is send. And this is when we’re thinking about a holistic sales situation, not just a sales call. But when we’re talking about sales as a whole, when we’re wanting to attract new clients, convert new clients, and of course, when you want to deliver to new clients.

And the first thing I want to talk to you about is service and servant hood, and the highest level that you can attain in sales is service. And if you want to know how to become truly effective in sales, you want to learn really fast to become a servant. You, your role is to serve the client. And how to do that? We do that through the second point, which is solve. Your job, believe it or not, is to solve your client’s problems. So how do you do that? You got to really get curious, you need to find out what their problems are, and you got to learn to solve those problems with the products, the service that you have and that you represent. So serve and solve are the first two. And the third is select. I want you to be really selective when it comes to who you’re talking to and who you work with. Always be talking to and working with decision makers. Always be talking to and working with influencers in the area where you want to be making sales. And really focus down on one key area of people. For me, we talk about niching or finding your Avatar or your ideally unique client. Really focus in more and more in selecting the one person. And marketing experts will tell you that you’ll always want to be having a conversation with one person. And a friend of mine, he talks about the rule of five one’s, where you find one person with one problem, you choose one solution, you go through one marketing channel for one year. And I want to encourage you to do that as well. So find that one person that you can help in and you can find that there’s a whole lot of that one person for you to help. And the fourth one is send. Maybe you send that person after you solve their problem and after you serve them. Always be helping them to go to the next step and to the next level. Where you’re sending them and how you’re stopping them from staying stuck, and wherever you’ve left them today. Always take them to the next step and it’s going to help you to become more effective in your communication and in your conversion, and indeed upselling and through selling in the future as well.

So I hope this has been helpful for you. It’s only a quick video today. Why don’t you tell me in the comments below what your thoughts are on serving, solving, selecting and sending with your clients and the people that you work with and the people that you sell to the most. I’d love to hear your comments, put them in the section below, and I look forward to seeing you very soon.

Hey, and remember, if you would like to get the first five chapters of my latest book, “Courageous Sales Mastery,” why don’t you go ahead and let me know in the comments below, and click the link in the description, and we’ll send you out that book really quick.

All the best. Bye for now.