Sales should not be complicated at all, in fact… when it is done well it can be quite enjoyable.
Watch this video to find out how you can make sales an elegant part of your everyday conversations in business.
Good day and welcome back! So many of you have inboxed me on Facebook and written me emails, asking me to just make sales a simpler conversation. So today, that’s what I’m going to do.
Hi and welcome back! Let’s have a look at sales in the most simple way possible, okay? Sales is really just a relationship built on trust, okay? If you have an attitude, so this is where attitude and sales go well together, you can have every sort of complicated system that you want, and there are a billion books on sales that have been written, including Heroic Sales, which I wrote myself, but it’s just so simple. It’s a conversation built on trust.
If people can discover that you, right now, can help them with their right-now problem or their past problem or their future imagined problem, okay, and whatever it is that you have to sell, whether it’s an actual object or if it’s a thought or if it’s a concept or if it’s a product or service or anything at all, whatever you do, if you can help people to remove their biggest imagined or very real frustration, and you’ve put that information in front of them, which is marketing, and you help them to understand how they can trust you and understand your content through a conversation, then sales is easy.
All you need to then do is love the person in front of you, knowing that they’ve chosen to come to you because they know you and like you and trust you, and they have decided today to use you as the person that will remove that frustration or fear or whatever’s in front of them and help them to have some more freedom and happiness in their life. What they’re doing is they’re exchanging the removal of that fear and frustration and putting themselves in the imagined space where they’ll be happier with what you’ve given then, and they’re exchanging that space there for the money that you’re asking.
So, here’s what I don’t want you to do. Please don’t make it about the money. Don’t discount your stuff to bring people in. Don’t use sleazy salesy techniques that are a bit yuck. Just help people. Be useful in their lives, and put those useful, helpful tools and strategies right in front of the people who will use them.
Now, there’s a whole bunch of ways you can do this, and I want to make it easy for you. So, do this right now. Go ahead and grab a copy of my latest ebook. It’s only six pages, but in those six pages, you’ll learn how you can create more sales. And what I want to do for you after that is run a free seminar for you online that you can come to wherever you are in the world at no matter what time you’d like to come. So, I’ll be running this free webinar. It’s the first one I’ve ran in around six years that’s completely free for you. So, grab the ebook and then check your inbox in the next couple of weeks, and I’ll be sending you a personal invitation to come to my free online seminar, webinar, so that you can learn everything you need to learn to double, triple, quadruple, septuple your business, whatever it is that you want. Learn what I teach my Business Breakthrough clients and I’m doing it for you absolutely free. But first, you’ve got to grab the ebook. Once you’ve done that, I’ll send you the invitation to the webinar. Sound good?
If you’ve liked today’s video, give it a thumbs-up, pop a comment below. I love answering any questions that are in the comments. Hit the subscribe button. There’s a little bell as well that you can set your alerts for future videos. And if you haven’t done any of that, just come back tomorrow anyway and I’ll see you then. I’m Grant. All the best! Bye for now.